We sell items that we do not use or need at Beautiful Store events which extends the lifespan of goods and contributes to environmental protection. The proceeds are used in places that need help from society and take the lead in social contribution through donations. In addition, by designating the second Tuesday of every month as Recycling Day, each department and branch of Suhyup accepts donations of goods not used at home by customers and employees.

Suhyup Bank and Beautiful Store have signed a partnership since 2006, practicing a life of reuse and sharing through donations and volunteer activities.

About 2,000 employees donate 10,000 items every year and sell them directly as part of their volunteering project. The income is donated to the Beautiful Store Foundation.